ABC Rodeo Sweethearts

Mission Statement

The ABC Rodeo Sweethearts was founded in 2003 for the purpose of encouraging the duty of community service among young women. The group, as sponsored by the Lubbock Downtown Chapter of the American Business clubs (AMBUCS), will assist in fundraising efforts and community service actions. Projects include the ABC Rodeo, which benefits the Boys and Girls Clubs of Lubbock, in addition to other charitable entities as named by the Lubbock Downtown AMBUCS.


ABC Rodeo Sweethearts will wear the 2010 Sweetheart custom shirt, and Sweetheart Sash. You'll be asked to give 20 hours of community service around the time of the 66th Annual ABC Rodeo April 1-3 2010. Your efforts will be reported to your school for permanent record as a community service project (great for NHS requirements, college resumes, job applications, etc.) The group is limited to 20 girls (ages 15-18 & attending High School). If more than 20 girls apply, resumes & interviews may be required for a selection process. For More information, contact Marinda Heinrich (789-5290 or Bobbye Maxey (239-8869 or Drue Farmer (577-5998 Bring your annual dues of $25 (checks to ABC Rodeo) to help with the cost of shirts.






General Admission- Pre Sale $12.75 $12.75 $12.75 $12.75
General Admission- Door $14.75 $14.75 $14.75 $14.75
Reserved- Pre Sales $20.75 $20.75 $20.75 $20.75
Reserved-  Door $22.75 $22.75 $22.75 $22.75
Family Pack*** $33 $33 $33 $33

Season Pass- General Admission $33

Season Pass- Reserved $63.50

Kids Rodeo 3:30pm Friday - No Charge

Thursday Night General Admission Tickets - $5 with College ID

* Admission for all Performances

**All prices include the Select-a-Seat surcharge

***Special note for the Family Pack: Good for 2 Adults, 3 Kids

Reserved and General Admission tickets can be purchased thru
Select-a-Seat at 1-800-735-1288 or at
General Admission tickets are also available at
Cavender's, Boot City and Dollar Western Wear
Show Times Thursday, Friday and Saturday 7:30 pm and Saturday's matinee 1:30 pm

For further information call 806-777-1510
Or visit our website at