Negative Campaign Ads Turn Lubbockites Off - KCBD NewsChannel 11 Lubbock

4/30/08

Negative Campaign Ads Turn Lubbockites Off

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People say recent political ads by mayoral candidates Tom Martin and incumbent David Miller are negative campaign ads. But both candidates disagree, saying they're sticking to the facts, not putting out negative adds over the airwaves.

"We believe our commercials are dealing with facts, and dealing with my record and the record of my opponent," said Martin. 

"To me negative campaigning is when you tell part of the story. Not the whole story," said Miller.

So do Lubbock city residents agree these ads are not negative? We stopped several unsuspecting shoppers at the South Plains Mall on Wednesday to find out.

NewsChannel 11 asked, "Would you say that some of the local political ads are examples of negative campaigning?"

"Definitely, I would say so." "They were so negative," said a couple Lubbockites. 

We then asked, "Is that a turn off to you as far as the political campaign goes?"

"Yes, you can get your point across without having to slam the other guy or other gal." "It talks about if you're not this then you are this. That's not information that most people are going to know," said the same Lubbockites. 

"Does watching the ads make you want to vote for either one of these candidates?" NewsChannel 11 asked.

"No, well that ad wouldn't sway my vote. I had my mind made up already," one man said. 

As one can see, there was a pretty clear difference between the candidates and the voters when it comes to what is and what is not a negative campaign ad.

As is true with any election, only time will tell if these ads were effective or not. And NewsChannel 11 will of course be there when the vote is handed down by the citizens on May 10th.

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