A Look at Post's Unique History - KCBD NewsChannel 11 Lubbock

Live Community Coverage Tour 2003

A Look at Post's Unique History

Post is named after it's founder, C.W. Post, known around the globe still today as both a proven businessman and an idealist. His success story is without question one of the most fascinating in the history of the west and all of America for that matter.

"C.W. Post was very much ahead of his time," says current Post Commerce & Tourism Bureau President Wanda Mitchell.

"Had he lived, Post today would probably be what Lubbock has become," says Giles McCrary, Post's Mayor from 1969-1991.

The legend C.W. Post was not only a dreamer, but a doer. His fame and fortune began in Battle Creek, Michigan, where the business genius started a company in the late 1800's called the Post Cereal Company. His business hinged on a coffee like concoction called Postum, and a cereal called Grape Nuts. The public could not get enough of Post's fast food breakfasts, and by 1898, Post Cereals was making more than $1 million in profits.

"I had a call the other day from a couple fighting over whether Post, Texas was actually named after the man who created Post Cereals. I told them it most certainly was, and the wife said, 'Oh you're kidding, now I owe my husband money'," says Mitchell.

In the early 1900's C.W. Post moved his family west in search of land. In 1907, he bought 333 square miles of ranch land in buffalo and Indian territory below the Caprock's rim, and created the town of Post City which is known today of course as Post.

"In the first election for the county, there were something like 14 votes cast, and at the time, so the story goes, there was not that many people in Garza County. So it was assumed that some of the horses must have voted," jokes McCrary.

C.W.'s idea of farming the land was expected to fail because of periodic droughts. But C.W. was never one to listen to critics. He planted trees along the streets, and paid men with horse drawn water tanks more than a $1,000 a month to do one thing, keep the trees watered. His efforts to create the model town didn't stop there. C.W. actually made it rain so the legend goes. This is his original rain making equipment, now on display at the Garza County Museum. His experiments were called 'Rain Battles.' Men were stationed along the edge of the Caprock to set off dynamite in order to carry humidity near the earth's surface into the sky. Sound crazy, well it's said to have worked seven of the 13 times it was tried. "It actually happened, so he was called the rainmaker," says Mitchell.

C.W. Post died just seven years after founding Post before his 60th birthday. Rainmaking tests were abandoned after his untimely death. You see he had poor health most of his adult life.

Today, because of it's unique beginnings, Post, Texas thrives heavily on tourism. It is 11 room bed and breakfast is unique and blissful, and it's two museums are truly authentic.

"Let me just put it to you this way, 90% of the people who come through the door have to catch their breath," says O.S. Museum Director Marie Neff.

"Post's just a neat town. Very historic and fun place to be," says Hotel Garza Owner Jim Plummer.

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