Football season is underway here on the South Plains. This year, three Lubbock schools are joining Alltel Wireless' "Yards 4 Youth" Football program. Three-time Superbowl Champion and former All-Pro tight end for the Dallas Cowboys, Jay Novacek, was on Daybreak Today Thursday morning to tell us more.
Alltel Wireless will donate $1 for every offensive yard gained to West Texas youth football organizations. New to "Yards 4 Youth Football" in 2008, Lubbock High, Lubbock Coronado and Lubbock Monterey will benefit the Lubbock Youth Football League.
Teams from Midland, Odessa, San Angelo, and Abilene are also taking part. As part of the "Yards 4 Youth Football Player of the Week" and "Team of the Week" awards, Alltel Wireless will make weekly $500 contributions to designated youth football organizations in the name of the player and team who gain the most offensive yards each week.
Donations from "Yards 4 Youth Football' help offset the costs of player registration, equipment, and field maintenance. "Yards 4 Youth Football" ends with games played on November 7, 2008.
Alltel Wireless will present each of the five West Texas youth football organizations a check totaling the sum of their season-long donations as well as make a special announcement to honor the Alltel Wireless "Yards 4 Youth Football Player of the Year" and "Team of the Year" following the season.