It is a tradition 85 years in the making. Each year people from across the South Plains come to the fair for different reasons. Whether it is riding a roller coaster, trying your luck on midway games, and who could forget the food. All these reasons mean big bucks.
"A lot of people fail to realize that there's a lot of money that transpires hands with the people that come in to do business at the fair," says Herb Higgs.
"Every year it's big business. But this year was bigger than ever with almost 200,000 fair-goers. We've had a very successful run for 2002. We're very happy with the outcome of the fair. The fair is a very vital part of the community," says Higgs.
But that success does not stop at the gates. The fair's success branches out into the city. Over 300 fair workers turn up the fun and drive up local business. "They spend a lot of money while they're here on buying groceries for the people that travel permanently to repairs on vehicles. Those types of things along with the gas and the fuel tax and all that transpires, hotel rooms. We think we're a good part and we contribute to the economy," says Higgs.
Higgs says it is difficult to put an exact number on the amount of money the fair made for Lubbock, but he did say it is not a cheap operation to run either. It costs more than $100,000 to put the fair together each year. Either way both fairgoers and the city benefits, long term the South Plains Fair puts money back into the community its donated more than a half a million dollars to colleges and universities around the country.