LUBBOCK, TX (KCBD) - Saturday was the first day fans were able to take advantage of new lower prices at the concession stands in United Supermarkets Arena.
Texas Tech athletics hopes that the change in prices will lead to changes in the Red Raider fan experience, making it more cost-effective and enjoyable for students and families to eat at the game.
Dana Johnston, an attendee at Saturday’s game against Kansas State, said she believes the lower prices will encourage people to bring their children to the games.
“'I’ve heard lots of different people comment that they’re eating before they go to the game because it’s way too expensive,” Johnston said.
Johnston said she has noticed a longer wait for concessions, but she said it’s worth it.
Saturday also began the sale of alcohol at Tech sporting events. Guests can now purchase a variety of beer and wine.
Texas Tech student Shannon Shipley said she has spoken with people who are not in favor of this change.
“They feel like getting out of games might be an issue, people might be a little reckless or crazy,” Shipley said.
However, Shipley agrees with others who think the sale of alcohol at Tech sporting events is a good thing.
Chris Romero, another attendee at Saturday’s game, said selling alcohol at games will make the experience more fun.
“It feels good, you can relax and enjoy the game a little bit more. You can just enjoy yourself and have no worries,” Romero said.
The cheaper prices on concessions and sale of alcohol will continue at all future Texas Tech sporting events.