LUBBOCK, TX (KCBD) - Texas Tech’s Final Four game against Michigan State is more than 1,100 miles away, but it’s having a huge impact here at home.
KCBD caught up with Mayor Dan Pope, right before his flight to Minneapolis, to hear his thoughts about the game’s impact on Lubbock’s economy.
“It’s great," he said. "We’re really, really excited about the Final Four for Red Raider Basketball and about going to Minnesota.”
Mayor Pope says the success of the Red Raider basketball team has brought a lot of attention to the Hub City, and created economic boom.
“As of Monday, during the tournament, we had a media impressions online, on TV, on the radio that valued more than $19 million.”
The mayor says that’s $19 million in basically free advertising for Texas Tech and the city.
“It’s great to our local business, it’s huge to the Texas Tech, and it’s great for Lubbock, Texas.”
The mayor says regardless of the outcome for the Final Four, win or lose, he says the team will be winners in the eyes of Lubbock.
“They just need to trust the process, play the great defense, be gritty, be humble. Be sort of like Lubbockites and play with a chip on your shoulder. If so will bring the trophy back.”