Tech alumna talks about opening small business in Lubbock, helping the community

TTU alum opens small business

LUBBOCK, TX (KCBD) - Tory Brueggeman is originally from Houston, but like many Texas Tech Alumni, she liked Lubbock so much, she decided to start a business here, and become a part of this community she loves.

Tory owns Smallcakes Cupcakery and Creamery, located at 114 West Loop 289 Suite 100, next to Cantina Laredo. They will open their doors for the first time on Saturday, April 13 at 10 a.m.

Coming soon in April 2019....😱 April can’t get here fast enough! Smallcakes will be located at 114 West Loop 289 Suite 100, next to Cantina Laredo, and we cannot wait to see you all there. 😊🍦🧁

Posted by Smallcakes Cupcakery and Creamery - Lubbock, Texas on Wednesday, March 13, 2019

Brueggeman is from Houston. She transferred to Tech in 2016 and now Lubbock is her home. She said she can’t imagine opening her own small business anywhere else.

“I like the small-town feel. It’s a small town, but it’s still big enough to where there is a lot of things to do. There is a lot of opportunity here,” she said.

But the process hasn’t been easy. “There’s been a lot of headaches, heartaches, sleepless nights, but Smallcakes is my baby, and I just could not give up on it. In the beginning it was hard.”

Brueggeman credits her friends for helping her out.

“Thankfully I’ve had a lot of friends who are small business owners, who have kind of guided me through the process. I think that’s probably the best part about Lubbock is because usually there is a lot of small business owners who are so friendly and want to help you.”

Brueggeman said can’t wait to give back to the community. Right now, she’s helping out Tech students studying public relations.

“They’re doing a PR campaign for the launch of Smallcakes. What they’re going to be delivering me ideas on ways for me to expand my business.”

And she’s excited to be able to help Lubbock grow.

“It makes me feel really good. Once again, I think this is a great place for families to come to have a great experience.”

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