LUBBOCK, TX (KCBD) - It’s National Economic Development Week and National Travel and Tourism Week. The Lubbock Economic Development Alliance is taking this opportunity to showcase all of the new development in Lubbock, especially new businesses opening downtown.
Jason Watkins is the head brewer at Two Docs Brewing Co.
“I formulate all the beers and create the recipes and develop all the mashing schedules and pretty much everything souped and nuts for beer production,” Watkins said.
Watkins moved to Lubbock from Austin to be close to family and to further his craft. He said Lubbock was ready for the business, and it has been very well received.
“It’s slowly gotten more and more progressive and there’s a lot of new things that are here now that weren’t there previously,” Watkins said.
There’s been an explosion of breweries around Texas in the last 10 years. Watkins said it seemed like a natural progression for Lubbock to have a business like this, and he had been hoping one would pop up for a while.
“I see really big opportunity for the downtown central business district to really become a booming, active, social center, and I think that we’re going to be a cornerstone of that," Watkins said. "And that opportunity itself is a really, really wonderful thing to have.”
John Osborne, President and CEO of Lubbock Economic Development Alliance, said there is a lot of investment taking place all over Lubbock, but downtown is being led by a number of catalytic projects that are going on.
“There’s just a lot of movement in that area and it’s exciting and it’s needed, it makes us a better community,” Osborne said. “It shows the true nature of what’s going on in our community, the fact that we have a thriving downtown is so important.”
Osborne said it’s not only good for the people who currently live in Lubbock, but for future generations who will want to move back and live here.
“What we are seeing is that millennials are choosing the city they want to live in before they choose where they want to work. And one of the key aspects of what city they choose to live in is how thriving the downtown is,” Osborne said.