4th on Broadway officials announce new parade route, kickoff location
LUBBOCK, Texas (NEWS RELEASE) - Planning for the 31st annual Fourth on Broadway is in full swing, and the organizers are excited to be planning an in-person outdoor experience for 2021 with big changes coming to many aspects of the celebration to make it the best ever. The annual event takes place July 3.
This year’s theme is “Let Freedom Sing.”
One of the changes is the location of the kickoff concerts, with two evenings of music scheduled. The annual Amigos La Raza on the Plaza hosted by Ramar Communications, on July 1 featuring Shelly Lares, South TX Homies and Magnifico Siete; and the Bolton Oil Country Kickoff headlined by Aaron Lewis, at 7 p.m. July 2, will both be hosted at Cook’s Garage.
Another major change this year is the parade route. The Sonic parade begins at the corner of 19th Street and Canyon Lake Drive and runs northward to Joyland, via Canyon Lake Drive, and to Cesar E. Chavez Drive inside Mackenzie Park.
Advantages of the new path include less-restricted viewing areas throughout the parade route, better parking options and a more comfortable experience for attendees on the grass of the park system. Free parking is sponsored by Caprock Cardiology.
“Lubbock has been working for years to increase the utilization of this beautiful, historic park in East Lubbock,” said Broadway Festivals, Inc. president, Don Caldwell. “Since its origination in 1991, 4th on Broadway has moved various components of this celebration to Mackenzie Park from downtown Lubbock. Re-routing the Sonic parade will finally bring the entire event together in Mackenzie to provide a more connected production throughout the day and evening for the community to enjoy.”
Parade applications are available now through June 18.
For the event to run smoothly each year, hundreds of volunteers are required. Areas in need of volunteers include parking lot attendants, photographers, information booths and data collection. Volunteers also are needed to work many other areas throughout the event. Large groups are welcome, including businesses, civic organizations, church groups, scouts, fraternities and sororities and school groups.
Sharon and Mack Fry are longtime volunteers with the event, having helped with the Early Settlers Luncheon held in previous years, assisting with the parade and helping with the stage décor. This year they will be running the volunteer center.
“Fourth on Broadway is one of the greatest events in Lubbock and my favorite time of the year,” Sharon said. “It is so much fun to be involved in helping put it together and then see everyone enjoying themselves at Mackenzie Park!”
Food and merchandise vendors are also important to the success of the celebration. With more people than ever before already operating their business without a traditional storefront, 4th on Broadway is putting a new emphasis on vendors to make 2021 the best year yet for both attendees and sellers.
Applications for merchandise and food vendors also are available online.
To learn more about this year’s 4th on Broadway at Mackenzie Park or to sign up to participate in the various events, visit www.broadwayfestivals.com or call 806-749-2929.
Copyright 2021 KCBD. All rights reserved. Information provided by Broadway Festivals, Inc.