One-on-one with TTU Senior Associate Athletic Director for Strategic Engagement on new NIL laws

Published: Jul. 1, 2021 at 3:49 PM CDT
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LUBBOCK, Texas (KCBD) - Heard discussed what the new NIL laws approved by the state of Texas and the NCAA mean for college student athletes, the restrictions in place, and the Beyond Verified program created by Texas Tech.

For the first time ever, college athletes are able to cash in on their names, image, and likeness while still being a student athlete.

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