Texas Tech’s Shannon and Lubbock restaurants reach NIL agreement

Published: Aug. 2, 2021 at 10:36 AM CDT|Updated: Aug. 2, 2021 at 10:59 PM CDT
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LUBBOCK, Texas (KCBD) - Two Hub City restaurants have reached an endorsement agreement with Texas Tech basketball star Terrence Shannon, Jr.

The partnership between Shannon, Las Brisas Southwest Steakhouse and Table 82, marks the first major “name image and likeness” (NIL) deal with a Texas Tech student-athlete and a local brand.

Shannon, who attended the NBA Draft Combine in June, announced on July 7 that he is returning to the Red Raiders basketball team for his junior season.

“We couldn’t be happier to team up with such an outstanding young man as T.J.,” said Marc McDougal, principal of Las Brisas and Table 82. “I think I speak for everyone in Lubbock in saying we’re so glad to have him back in West Texas for another season.”

McDougal says Shannon is humble and hardworking on the court and in the classroom.

“You know at 3 a.m. he’s still up there shooting hoops. You know he just works. And you know, that’s what we do. And we just felt like TJ fit in with our values and our beliefs and we’re glad that he’s on board with us, McDougal said.

“I’m happy and grateful that like they gave me the opportunity to like represent them,” Shannon said.

The news comes on the heels of recent significant changes to NCAA regulations allowing student-athletes to be compensated for their name, image, and likeness for the first time.

Through the NIL deal, Shannon will star in TV commercials, social media posts and sign autographs at the restaurants.

“I like making people smile and making people feel good. So, like once I get a chance to like be with the fans and everything, just enjoy my time with them, I feel like it will be great,” Shannon said.

Shannon says the NCAA’s recent change could change some lives.

“It’s a real honor to represent two great restaurants like Las Brisas and Table 82. I can’t wait to get out and meet the customers and staff and help promote their great food and service,” Shannon said.

McDougal says Red Raiders have a unique opportunity here in Lubbock.

“You know we don’t compete here with any of the major league or professional franchises. We don’t have any minor league sports here. And our businesses in Lubbock, in West Texas support Texas Tech,” McDougal said.

Shannon, Texas Tech’s second leading scorer last season, earned All-Big 12 honors in 2020-2021.

“Could’ve stayed in the draft obviously, but like, I want to like make sure it’s the best decision for me, and leaving at the right time,” Shannon said.

He says the restaurants will work around his basketball schedule, but he’s already started promoting.

“It’s the best steakhouse in Lubbock,” he said.

Shannon told me he wasn’t going to come back to Texas Tech, unless Mark Adams took the reigns as head coach.

Now, he says he’s ready to go to war for him and get him off to a good start at Texas Tech.

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