LUBBOCK, TX (KCBD) - With Texas Tech game day just five days away, the football players aren't the only ones getting ready to take on No. 3 Texas Christian University.
Lubbock businesses are stocking up and preparing for the big weekend ahead.
Businesses up and down University Avenue are getting pumped up and ready to serve fans with merchandise, food and lots of game day excitement.
Nick Muscari, the owner of Nick's Sports Grill and Lounge, says every game day brings lots of business.
"Being this close to the stadium, we do anticipate a big crowd," Muscari says. "It's just what time they're showing up. They're going to be here, we just don't know what time, so we just prepare early and be ready to go all day."
He says they place their food and beverage orders in the day before to make sure they have enough to go around.
"As soon as the game is over, it's a mad house, it's a good time," the business owner says.
This weekend's game against the Horned Frogs is also family weekend for Red Raider families.
But, this past Saturday's game against the Razorbacks have fans pumped up.
Down the street- at Red Raider Oufitter, Katie Dickey, says the store's staff is excited to show fans their two new t-shirts.
"Ever since we had the win against Arkansas, it's been a whole different fan base," she says.
Dickey says making sure they're prepared is key.
"Making sure that all of our staff and that all of our stores are really getting ready for the people that are traveling into town, for this weekend's game," she says.
The Overton tells us all 303 of their rooms are completely booked.
Courtyard Marriott, which is located off of Marsha Sharp Freeway says they have been sold out for weeks.
The general manager of the Marriott, Erick Lewis, says per usual, they are making working to make sure everything is fully stocked and in order before fans start checking-in.
"Yea, we typically sell out, the city comes close to selling out at almost every home game, so, yea, get your guns up and let's get ready for another great game," he says.
The Matador, the official retailer for Texas Tech Athletics,
Owner of the merchandise store, Stephanie Massengale, says the store is getting their inventory in order for their two stores and the seven locations they'll have around the Jones AT&T stadium on Saturday.
"We're getting all geared up," she says. "We got in our TCU shirts yesterday and our web orders are just flying out, keeping us really busy already."
Massengale says the store came up with a grey long-sleeve t-shirt that says "fry the frogs" to get the fans pumped up for this highly anticipated football game.