Mayor encouraging citizens to take part in challenge for water conservation

Published: Apr. 5, 2018 at 4:47 PM CDT|Updated: Apr. 5, 2018 at 9:12 PM CDT
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Information provided by the City of Lubbock

Mayor Dan Pope is encouraging citizens to take part in the annual Wyland National Mayor's Challenge for Water Conservation. This is the second year that Mayor Pope will join mayors from across the country to ask residents to make a long-term commitment to manage water resources wisely.

The annual challenge, which runs April 1-30, is a friendly non-profit competition between cities across the country that uses a series of online pledges to see which city can be the most water wise. To participate, residents enter online at and make a series of pledges to conserve on behalf of the city of Lubbock.

"We continue to be proactive when it comes to water conservation," Mayor Pope said. "Our efforts in Lubbock are already paying off. Right now, Lubbock residents use less water per person, per day than any of our West Texas peers. Conservation will always be the most cost-effective use of this resource."

Lubbock is proud that over the last 21 years, our city's average daily water consumption has dropped from 204 Gallons Per Capita Daily (GPCD) to 128 GPCD. That is a 37% reduction.

In addition to individual reductions in water consumption, energy use, and pollution, residents can save money, help Lubbock meet conservation goals, and earn a chance to win any of hundreds of great prizes – including a Grand Prize $5,000 toward their home utility bills. New for 2018, residents can select a charity within the city to win a Toyota RAV4 Hybrid. Charities with the most votes within the 5 winning cities will be entered to win the vehicle.

The non-profit campaign is presented in association with EPA WaterSense, The Toro Company, National League of Cities, Conserva Irrigation, and Earth Friendly Products (makers of ECOS). The Challenge is designed to bring all facets of the community together to follow their city's progress throughout the month and to use that information to encourage neighbors, businesses, and civic groups to spread the word.