When eager Texas Tech fans show up for Saturday's game against Stephen F. Austin, they will be welcomed by a slew of new additions to the stadium.
But perhaps the element that has most excited the public is the North Endzone Project.
It includes a state of the art video board that tops the charts as the 8th largest of any college football stadium, the colonnade wall that faces the Marsha Sharp Freeway and a new booming sound system.
Renovations started at the end of last season and now as game day approaches, the digs are done.
Inside the bowl, fans will also see ribbon video boards, a first in Jones AT&T history.
Assistant Athletic Director Blayne Beal said although the facelift to Jones AT&T wasn't cheap, it is well worth it for Red Raider Athletics.
The stadium renovations cost $135 million, and the bells and whistles promise to make Texas Tech game day a tremendous and unique experience.
"It's the best in the country, there's no doubt. I think since 2003 the renovations that we've put into this stadium have been remarkable. We've put in over $135 million dollars into the stadium and it's tremendous," Beal said.
And for fans who have struggled with finding good cell reception inside the stadium, those days are history.
A new system installed by AT&T will enhance the game day experience by providing faster, more reliable connections for social media.
"The distributed antenna system is a network of antennas that's engineered together to provide service to the fans that are in a large capacity venue," said T.J. Forner, AT&T Engineering Manager.
317 antennas have been installed by AT&T to strengthen cell service inside Jones AT&T.
Not only will it provide a stronger connection, it will also speed up data services for internet use.
The video board will actually be used to run tweets from fans during the game at halftime and during time outs.
Fans can tweet @techathletics and look for their name on the board.
Beal says, "We go to stadiums across the country and I would put Jones AT&T Stadium up against any of them."
Copyright 2013 KCBD. All rights reserved.